I propose that this level of media exposure greatly lowers the value of advertising, in general. Let’s look a t a 30 second television advertisement. In a 10.5 hours media consumption day, that’s 1/1,260th of the media real estate that a kid is consuming today. Additionally, it seems that kids are multitasking more than ever, lowering the amount of attention an advertiser gets with their spot.
Hi, my name is Christian.
I write about tech, media & startups
Blog Archives
The Media Generation (M2) Means CPMs will Change
Tagged with: advertising, brand marketing, digital advertising, engagement, media, social media, technology, web 2.0
Posted in Marketing, Media & Technology, Music
Posted in Marketing, Media & Technology, Music
The “Death” of Publishing
I do not believe that all brands need to create deep content and media to be relevant in social media. In fact, I’d prefer that a number of brands do not spend their time creating content and instead, spend their energy creating great products and communicating value propositions that support their products.
Tagged with: advertising, brand marketing, earned media, engagement, social media marketing, web 2.0
Posted in Business, Marketing, Media & Technology
Posted in Business, Marketing, Media & Technology
Facebook Leads Sharing, So Content Changes Forever
In the past, content consumption and advertising communication was a one-to-one communications strategy. Advertisers structured their creative, built out the assets needed for the media channel and disseminated that message to the masses.
Tagged with: 2010 web, advertising, applications, bud light, digital advertising, earned media, engagement, facebook, men in black, social media
Posted in Media & Technology
Posted in Media & Technology
Applications Taking Over
by Christian Brucculeri It’s been interesting continuing to work in social media, a term I’m loathe to use when describing what I do. I feel like the term for the job I have is interactive marketing. At the end of…
Tagged with: 2010 web, applications, apps, blackberry, engagement, iphone, web 3.0
Posted in Media & Technology
Posted in Media & Technology
christian brucculeri
early stage startups in new york city.
I work with entrepreneurs at K2 Media Labs. I love yoga and new york city.
NYU / Stern alumni.
Sometimes I blog.
