I recently had an experience with customer service at Apple that reminded me of lessons I’ve learned on segmenting customers. My iPhone broke after a few months of use; the home button stopped responding. The last three months in my…
Hi, my name is Christian.
I write about tech, media & startups
Blog Archives
Creative vs. Data: An Autumn Smackdown
Digital marketing strategy is changing the way consumer brands and enterprises have to think about content. That’s been true for some time, but there are two main reasons why ‘this time it’s different’: Like never before, data on the internet…
The Noise Before Defeat
The elegant benefit of doing upfront strategy development is that it promotes productivity to effectiveness. To-do lists should be comprised of items that support the strategy, the strategy supports the goal and the goal supports the objective. Assuming that your strategic thinking is sounds, your tactical actions will all increase your effectiveness at reaching your goals.
Twitter Ad Networks: Paid-Earned Media
A Friend of mine sent me a link to 140 Proof, an ad network that serves up sponsored ads in Twitter and asked me for my onion on the network. I’m not going to link out to the network, but I would like to talk about my thoughts on these networks.
Tagged with: digital advertising, earned media, Marketing, social media marketing, twitter
Posted in Marketing, Media & Technology
Posted in Marketing, Media & Technology
Social Traffic Referrals
by Christian Brucculeri I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference: “social media, led by Facebook and Twitter, will surpass Google in driving traffic to many…
Tagged with: advertising, cpc, earned media, facebook, Marketing, ppc, real time search, social media, twitter, web traffic, word of mouth
Posted in Media & Technology
Posted in Media & Technology
christian brucculeri
early stage startups in new york city.
I work with entrepreneurs at K2 Media Labs. I love yoga and new york city.
NYU / Stern alumni.
Sometimes I blog.
